Nelly Berova
Nelly Berova is a property industry marketing expert and Managing Director of digital marketing agency, Art Division.
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DIGITAL MARKETING: Essential components of a lead-generating property website
A function of your property website is to generate and convert leads, but there’s more to it than meets the…
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Top eight SEO ranking factors for estate agent websites
If you’re wondering how the Google algorithm chooses which estate agent websites to rank highly in the search results, Nelly…
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7 types of estate agency marketing content that really work
Varying your agency marketing content helps you reach niche audiences, match form to channel and reinforce your message, says Nelly…
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What Google’s algorithm update means for estate agency content creation
If you use AI tools such as ChatGPT to create content for your estate agency website, changes to Google’s experience…
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ADVICE: How to get more Google reviews for your estate agency
Nelly Berova looks at why Google reviews are important for your agency, how to get more and what to do…
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How to analyse an estate agency website’s SEO – step by step
If you’re wondering why your estate agency website isn’t getting the hits you were hoping for, start with an analysis…
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GUIDE: Content marketing strategy for estate agents
Successful content marketing for estate agents requires a clear strategy with specific goals designed around your audience. Read these top…
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GUIDE: ‘Why estate agents should outsource their marketing’
Looking to grow your estate agency? Outsourcing your marketing might help you scale up – letting you concentrate on the…
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How effective is email marketing for estate agents?
Email marketing is by far the best way of getting a great return on investment of any marketing tool, whether…
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Digital marketing trends for estate agents to watch out for in 2025
From AI to local marketing, voice search to video, marketing expert Nelly Berova looks ahead to the digital marketing trends…
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