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Emoov tried deals with at least three other online competitors before Tepilo deal

CEO Russell Quirk reveals the the Tepilo/Urban acquisition has doubled the size of his company in terms of property listings.

Nigel Lewis

Emoov has revealed that it tried to acquire or merge with several other online competitors in the past including House Network, EasyProperty and HouseSimple before finding the “right fit” with Tepilo and Urban.

The revelation was made during James Dearsley’s Proptech Podcast published over the weekend, which featured an interview with Emoov’s CEO Russell Quirk and CTO Ivan Ramirez.

Russell Quirk, Emoov, imageDuring the 15-minute interview Quirk (pictured, left) also revealed that he had been trying to put together a deal for the past two years, and that he was excited that former Daily Express and Channel 5 owner Richard Desmond is now a shareholder in the enlarged Emoov.

“It’s been like herding cats to get all the individual shareholders on board to complete the deal,” he said.

“But there will be huge benefits of putting the three businesses together including the reduced costs and significant economies of scale.”

Ivan Ramirez (pictured, right) said that the Tepilo/Urban deal had doubled the size of Emoov “in terms of listings” and that the integration of the three businesses’ technologies was going to be a challenge.

It was also evident during the interview that both Tepilo and Urban are to transfer over to the Emoov platform rather than being operated as separate tech entities, much the same way that PrimeLocation did when Zoopla bought it in 2012.

But Quirk confirmed that the three brands would be kept separate as far as consumers were concerned.

During the interview Ramirez revealed that Tepilo’s technology would be merged into the Emoov platform and some parts kept, while other parts would be “thrown away”.

Listen to the interview in full.


June 4, 2018

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