Estate agency giant Hunters has launched a hybrid business that will enable individual agents to operate under licence using its brand name.
Called Personal Agent, Hunters says it will enable agents to operate either via a Hunters hub or work from home ‘on their own terms’.
The company has already signed two Personal Agents including Keira Wiles (pictured) who will be attached to the company’s Castleford branch. She is a former industry trainer with 15 years’ experience within the sector.
This latest move by Hunters is a sign that that the US ‘broker’ style of operating is beginning to catch on within the property industry.
Personal Agent looks very similar in model to the eXp UK and Keller Williams’ way of working, as well as Haart’s recently-launched network of self-employed agents.
A Hunters Personal Agent will be independent but receive support from the firm’s HQ including marketing and social media, portal access, training and software. They can operate in any location not currently controlled by an existing franchise business.
There is no joining fee and minimal ongoing business costs, with the due diligence and on-boarding process taking as little as two weeks, the company says.
Hunters claims the model is ideal for those with experience, such as valuers, looking to take a new step in running their own estate agency business in their locality, as well as those looking to choose their own working hours or even semi-retire.
“To some degree running my own estate agency has been in the back of my mind for the better part of a decade; it was just a matter of figuring out the correct route and timing,” says Wiles.
“Starting completely from scratch wasn’t an option for me because I knew I needed a good strong support network.”
Glynis Frew, MD of Hunters (pictured), comments: “We are committed to continually evolving our offering to meet market demands and differing personal needs, with increased flexibility forming a key part of this.
“This franchise model is designed to offer agents full flexibility in running their own business, with Personal Agents getting the best of both worlds including access to our industry-leading training and marketing support that can give them the competitive edge.”