A family house in Ireland is being claimed as the first in the world to be sold directly via an online auction on a property portal.
The auction took place on Friday afternoon simultaneous on MyHome.ie, which is Ireland’s answer to Rightmove, and the website of Artis, an estate agency which specialises in upmarket properties within the Irish city.
The pilot auction sold the detached five-bedroom house in the Shankhill area of Dublin for €605,000 (£570,000), €35,000 more than its reserve price of €370,000.
To use the service, agents add an Offr button to a listings and, after potential bidders have logged in and qualified themselves, the button then opens up an in-page auction tab where the bidding battle then takes place. Those not registered are able to watch.
“The sale forms part of an informal pilot collaboration between Offr, Myhome and their mutual agent clients, to explore the concept of an agent being able to hold an online auction simultaneously on their own website and on the property listing on the portal website, with buyers able to register and bid from either website, using the Offr button,” says Robert Hoban, the CEO of Offr.
Offr is one of several companies developing tech to enable agents and portals to sell homes direct online via auctions, the other significant one being cllicktopurchase.co.uk, which at the moment is largely a commercial property platform that occasionally sells residential properties too, but that has an ongoing pilot on Rightmove.
Angela Keegan, Managing Director of MyHome.ie commented: “Offr and Myhome are collaborating in an informal pilot to explore the innovative idea of allowing agents to run digital transactions simultaneously on the agent’s website and their listing on Myhome.ie
“Buyers will be able to register, book viewings, place offers and bid in auctions, directly from the MyHome listing page, further speeding up the process for agent, buyer, seller and solicitor.
“We are delighted to be partnering on this pilot collaboration with Offr – as the world’s first property portal to allow agents and buyers to transact digitally, end-to-end, from expression of interest through to offer right the way to exchange.”