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Latvian property photos firm wins £1m backing to make agency snappers obsolete

Giraffe360 already has 'significant' number of estate agency customers including Hunters in UK and is moving its HQ to London.

Nigel Lewis

A digital property photos service that is expecting to make traditional estate agency photographers redundant with its ‘one button’ high-resolution cameras has won a further £1 million in funding from investors.

Giraffe360, which has been going for two years and already has dozens of estate agency customers in the UK including RE/MAX and Hunters, says its high-resolution subscription service will eventually make existing photography and floor plan creating roles obsolete.

Based originally in Latvia, the company is using the new funding to move its HQ to London, tool-up its manufacturing capability and beef up its customers service.

The company’s co-founder Mikus Opelts (pictured, above) says relatively simple tasks such as taking high-quality pictures, tours and floor plans are heading towards complete automation, and that his yellow cameras (pictured, above) offer higher resolution photographs and 3D tours than its competitors.

Property photos

Giraffe360 charges a flat fee of £399 a month to hire and use the system, which employs a ‘one button’ camera with its own 4G connection and SIM card to take pictures and 3D tours. It also emits lasers to automatically measure each room and create a floor plan.

“Our 277-megapixel camera takes about two minutes to capture each room and the rest is automated including uploading the photos, tours and floorplans to the cloud, so it’s ready to use when an agent gets back to their office,” he says.

Opelts says he has moved his firms’ head office to London because, despite Brexit, the capital remains at the heart of innovation and growth in European proptech.

January 24, 2019

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