A leading property data expert has predicted that the next key battleground for the big portals will be who has the best online information logbooks for each home in the UK.
Jason Barrott (pictured), who has worked at Zoopla’s Hometrack and property information giant CoreLogic, says all the portals are now fighting to be first to be the first ‘king of data’.
Until now most portals have fought to have the most property listing and agents on their sites.
But now it will be which one has the most information about each of the UK’s 28 million homes including historic pictures, sales data, planning information, rental history and price records.
Zoopla has already made the first step in this direction with its My Home launch, but Barrott has now joined growing challenger portal PropertyHeads.com to help develop its offering.
To be called Log Book, it will include details gleaned from PropertyHeads’ two recent acquisitions, Mouseprice – which is bought off the Daily Mail last year, and OurProperty.co.uk.
“There’s no getting away from the fact that data services will represent the portal battleground for years to come and I have little doubt PropertyHeads will be at the front line,” says Barrott.
“Mouseprice has been around since the turn of the century and that has allowed them to develop a huge repository of intelligence with a scope and quality which goes beyond what is being provided by the major portals.
“The group’s social network offer also adds another interesting avenue for agents to explore when it comes to communicating those insights.”