LSL continues huge push to take more of mortgage market

The agency giant acquires its biggest buy-to-let specialist as it drive to secure more of the mortgage brokerage business.

pollen street lsl mortgages

Agency titan LSL has stepped up its efforts to grab more of the mortgage brokerage market by acquiring another independent.

This time LSL has bought mortgage specialist company The Buy To Let Broker, based in Southport.

The acquisition is by Pivotal Growth, the joint venture LSL set up in April last year with City firm Pollen Street Capital as part of the firm’s attempts to take more of both the lucrative mortgage and insurance business.

The Buy To Let Broker, which was founded in 2013, is one of the largest buy-to-let mortgage broker operations in the country.

In May, LSL bought The Loan Partnership (TLP), which was the third purchase after the acquisitions of Lifetime Finance Group and Grange Mortgage and Protection Services. TLP is a specialist mortgage broker, based in Hemel Hempstead, that was also set up in 2013, and focuses on providing mortgage advice for second charge mortgages and bridging finance.

Specialist expertise

Simon Embley, CEO of Pivotal Growth, (pictured) said: “I am delighted to welcome The Buy to Let Broker into the Pivotal Growth group. This acquisition will provide us with specialist expertise in the buy to let market, further building on our existing specialist broking capabilities.”

Matt Hardman, director of The Buy to Let Broker, (pictured) said: “We are without doubt, extremely proud and privileged to be a part of the Pivotal Growth stable.

“We can honestly say that we have found a united partner to continue to drive the right advice and solutions to landlords UK wide, whilst continuing to scale the business and retaining those core values,” he added.

LSL operates a dozen national and regional estate agencies including Your Move and Reeds Rains plus a range of surveying and financial services platforms.

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