LSL’s upmarket London estate agency March & Parsons (M&P) is about to open yet another branch, The Negotiator can reveal, as the parent company completes its huge closure programme outside the capital.
Hoardings have just gone up on M&P’s new high street site in the SW London suburb of Streatham, one of the capital’s fast-gentrifying enclaves, supported by a ‘zero commission’ opening gambit that will run until June.
M&P is offering to sell or rent properties in Streatham ‘for free’ to help gain local awareness of its latest opening, a strategy it is also employing at its other new branch in Willesden Green.
The company has been offering a sales and lettings service in Streatham via its Tooting branch for several years, but now feels confident enough to open on the high street, which at 1.8 miles is the longest in the UK and one of South London’s most cut-throat property markets.
Food for thought
The new M&P branch, which replaces an Asian supermarket, is next to a long-established KFH branch and a short walk from the offices of Winkworth, Foxtons, Jacksons, Andrews and Townends, although nearly 20 agents of all sizes operate in the area.
M&P’s new team in Streatham will have its work cut out. Foxtons, KFH and Jacksons dominate the local property market and between them list nearly 40% of all properties for sale in Streatham, while Townends, Jacksons and Dexters dominate the lettings market.
The latest addition to the M&P family will take its branch tally to 31.