Homesearch unveils ‘industry-first’ AI search tool
The property data firm's CEO Giles Ellwood says its new listings optimisation function ensures estate agents will perform well in AI searches.
Property data firm Homesearch has launched what it says is the UK’s first ‘AI-native listings optimisation tool’.
Most agents are on top of SEO (search engine optimisation) for Google rankings and listings, but now it’s AI that agents need to get to grips with, according to Homesearch.
The AI search function provides a simple way for estate and letting agents to reach buyers, sellers and tenants via Artificial Intelligence engines.
Easily accessible
With more than 2,000 agents already onboard, ‘HAILO’ (Homesearch AI Listings Optimiser) is designed to make all of its listings easily accessible in ChatGPT, Copilot, Google Gemini and other AI engines.
HAILO runs automatically in the background with agents’ existing CRM, using the same real-time listing feeds already sent to portals.
AI is driving the most significant positive change for estate agencies in 25 years.”
Giles Ellwood, CEO of Homesearch (main picture), says: “AI is driving the most significant positive change for estate agencies in 25 years.
“It is a huge opportunity for sales and lettings agents. With around 40% of property searches in the US now starting on AI, we expect the UK to quickly follow suit,” he says.
Worried
“A lot of agents are worried about what they should be doing, and so we’ve created HAILO to future-proof your listings for the next era of property search.”
He says Homesearch is already partnered with a majority of the market’s CRMs to make the process easily accessible.
“Simply push the button to activate HAILO. It takes less than 20 seconds, and uses the same real-time feeds you already send to the portals every day from your CRM.”
