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Proptech

Are the portals past it? UK’s largest landlord signs up to list properties on lettings app

Grainger has signed up to use Movebubble and puts lots of resource into its own website to attract tenants, but only lists on one portal – Rightmove.

Nigel Lewis

build to rent

The UK’s largest landlord has signed up to list some of its properties on lettings app Movebubble in a sign that the big build-to-rent operators are looking for other ways to market their properties other than through the established portals.

Grainger operates 8,400 properties across the UK worth £2.5 billion and lists its homes to rent on Rightmove, but not the other two portals.

The company now has three ways to market its properties, none of which include using traditional letting agents. This includes its Rightmove listings, direct through its own website which features building-specific landing pages and now Movebubble.

It has signed up to market a selection of its best private rental properties via the app, starting at its most recent new sites.

These are at the yet-to-be completed Millet Place in Pontoon Dock, East London (image, above), and Solstice Apartments in Milton Keynes.

The deal is expected to see the 193 apartments at the two sites offered to rent via Movebubble, which already has a similar deal in place with the huge Quintain-operated build-to-rent site around Wembley stadium in North London.

“We’re pleased to launch our partnership with Movebubble and feel confident that it will be a real asset in helping us to lease-up our exciting new developments in London’s Pontoon Dock and Milton Keynes,” says Grainger’s Director of Lettings Jonathan Pitt (left).

He is part of a growing industry trend which has seen many traditional senior lettings figures move into build-to-rent.

Pitt spent 14 years at Hamptons International latterly as its Head of Lettings before moving to proptech platform Canopy, then BNP Paribas’ build-to-rent operation and now Grainger.

Read more about build-to-rent.

Visit the Movebubble website.

February 27, 2020

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