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Social media now generates up to 15% of our viewings, says Portico

High profile 15-branch estate agency says Instagram, Facebook and Twitter now a significant tool when attracting buyers.

Nigel Lewis

social media

A leading London estate agency has claimed that up to 15% of its sales viewings leads now come through social media.

Portico, which has 15 branches across Greater London, says its drive to use Instagram, Pinterest, Twitter and Facebook to promote the company’s listings is beginning to bear considerable fruit as more and more house hunters use their smartphones.

Research completed by Zoopla recently shows that three quarters of the house hunters it canvassed considered offering homes for sale via smartphones as one of the main keys to good customer service.

Social media

“We’re not your typical agent who just sticks it on Rightmove, Zoopla and OnTheMarket and that’s it,” says the company’s Daniel Cantle, Portico’s Sales Manager at the firm’s Woodford branch (left).

“Because social media really does generate enquiries for viewings and I think it’s impressive that platforms like Instagram can now create that level of interest.

“It also enables me to list a property in a different way to traditional portal listings and attract a different kind of buyer.”

Portico’s efforts are part of an increasing use of social media by estate agents. That includes Ewemove, which is now including pictures of its agents with the listings it submits to Facebook and Twitter (see example, right).

“We intentionally add the agent’s photos to many of our marketing materials and we do it to help us build a relationship with our customers, to help people feel like they know the agent who they will be dealing with if they make an enquiry,” a company spokesperson told The Negotiator.

“Our franchisees are the face of the EweMove brand locally because the service they provide to their customers is very personal.”

Read more about social media and estate agents.

 

September 19, 2019

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