ace relocations

Fees complaint to ASA highlights new ‘hybrid’ landlord

The Advertising Standards Authority (ASA) today published a complaint about Ace Relocations, a hybrid HMO landlord that offers professional renters in London rooms within shared properties and blocks of flats and calls itself a ‘house share company’. The complaint was about an advert that the company had place on Spareroom.com, which stated that all bills were included and a cleaner provided. The ASA considered that the advert was likely to have breached its advertising code because “it does not make it clear that the cleaner, and some other costs, are not included in the monthly rent despite the main claim made in the ad”, the ASA said. Ace Relocations agreed to amend both its current website listings and any future adverts, and the ASA file case was closed. What this highlights is the emerging world of hybrid-landlords-cum-property-managers like Ace Relocations. It offers agents and indirectly landlords the opportunity to rent properties outside the traditional tenancy model. Ace Relocations says it is ‘not an estate agent’. It rents properties directly from agents via a ‘commercial contract’ and then rents them to professional tenants. The company doesn’t describe itself as a landlord but, like one, collects the rent and holds the deposit while, like an…

Read More »