alison dean

Savills and easyProperty battle it out this Sunday…on TV

Two opposing giants of the property industry are due to do battle this weekend, but not in the place you might imagine. The pinstripe suits at Savills are to take on the online orange-ness of easyProperty at 8pm on Sunday during ITV historical drama Victoria (pictured, right) during which the two agents will be screening their new adverts. Savills is expected to be first with its new campaign called A Savills Love Story which, the agent says, will build “on the successful concept of talking houses which featured in the Savills campaign last year, this year’s theme goes a step further in bringing homes, and our deep attachment to them, to life”. The company admits both versions of its new TV advert – one shot on a beach (being aired on Sunday) and the other in a park – are fairly surreal, each showing a couple ‘meeting’ their current and future homes and discussing their forthcoming move. “Savills is a business which prides itself on its hunger, drive, and agility in a changing market. The 2017 campaign was a success and has given us the confidence to press forward,” says Alison Dean, head of consumer marketing at Savills. “We want to…

Read More »