Can photo enhancing really help improve your Rightmove stats?

The quality of your photographs can make the difference between a quick sale and a property that sits in inventory for months. KeyAgent, for example, claims one agent who used its photo-enhancing app PropertyBox, managed to boost their Rightmove stats by 15-20 per cent. KeyAgent also points to research from AXA which shows that when people were asked to guess the value of a one bed flat, their estimates increased by 21 per cent once it had a photo makeover. Yet many agents are still doing the bare minimum – and their photos show it. Meanwhile the world of photography has embraced technology and that means, as Tom Durrant of Doctor Photo says, “Things are moving on, and pretty quickly, as well.” Blending the virtual world with the real world is the big trend right now – not just showing houses as they are, but as how they will be, or could be. For instance, Doctor Photo carries out facelifts on photos that go beyond Photoshopping a bit more contrast or correcting the white balance; Tom calls it “our digital surgery service.” That can mean decluttering, editing out cars parked in front of the house or wheelie bins that have…

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