Is this hybrid agency the future of the industry?

A company in Cardiff is claiming to be one of the first independents to offer side-by-side hybrid agency and traditional high street services. It’s a move already made by Countrywide with its selective hybrid digital roll-out, but Four Walls Online claims to be one of the early adopters among smaller, non-corporate agents. The agency, which is part of a local housing association and operates from its HQ (see above), has launched a digital platform that enables it to offer both traditional high street services and an online-only model to landlords and vendors. Cardiff city centre-based Four Walls Online says it believes the high street and hybrid agency models are not mutually exclusive. The company’s Property Platform enables clients in both sales and lettings to log on at any time and using any device to progress the sale or let of their property including scheduling viewings, negotiating offers and managing payments. The system was soft-launched during the first week of July and Four Walls Online says it has so far processed three sales and ten lets through the system. Hybrid agency Four Walls Online offers two sales pricing packages. The first is a ‘sell-it-yourself’ style online packaged priced £595 and charged…

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