Connells online plan

Connells Group hatches online plan

The national estate agency group Connells has jumped into the online agency world with the acquisition of Hatched.co.uk. Hatched – one of the original pioneers of the online estate agency model – is, says Connells, aligned with its “ambitious growth strategy to extend its presence in the UK property market.” This purchase follows the recent acquisition of 18 branch Gascoigne Halman with offices in Cheshire and south Manchester. While other corporate agencies have made noises about online agency acquisitions, this is the first major deal. Connells say that Hatched will ‘bring complementary capabilities including first-hand knowledge and experience of this developing sector.” It will also expand Connells into towns and cities not currently covered by its existing estate agency operation. Hatched will continue to trade under its existing brand with founder and managing director Adam Day remaining in charge of operations. “We are pleased to welcome into the Group such an innovative business and well established player in the online space,” says Connells Group CEO, David Livesey (left). “The acquisition of Hatched represents a natural progression towards further enhancing our online proposition and wholly complements our strategy to expand our high street footprint. We are entirely committed to our branch…

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