Daniel Attia
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Latest property news
Yopa founder Daniel Attia and LSL’s Ian Crabb step down from agency’s board
Attia will remain a 'supportive' shareholder as he makes way for Grenville Turner, but it remains unclear why Crabb has exited Yopa's board.
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Latest property news
Hey, young man? YOPA hires Village People for TV campaign
On first viewing the new TV advertising campaign by hybrid agency YOPA looks like a good idea, but will many of the target audience – 30-somethings looking to save on their house move – recognise the stars featured in it? YOPA, which clearly has cash to spend following Savills’ recent £16m investment in the business, has filmed three ads featuring 1970s/1980s disco group Village People – best known for their hits In The Navy and Y.M.C.A. During the first ad which is now on TV the six ageing members of the group are shown discussing whether to ‘move on’ while sat around a kitchen table. Two more ads are to be aired later this year. “The concept of The Village People needing a helping hand to move on proved irresistible for these ads,” says Daniel Attia, co-founder of YOPA (pictured, left). “Aside from the comedy that the situation presents, it’s a message that fundamentally rings true: so many of us delay moving home because the process is so stressful, not to mention hugely expensive.” YOPA started out as an online-only agent and its acronym used to stand for ‘Your Online Property Agent’ but in August last year it changed its business model…
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Agencies & People
YOPA steps up efforts to ‘revolutionise’ the industry
YOPA (Your Online Property Agent), which hopes to revolutionise the estate agents industry in the same way Uber has caused commotion in the taxi sector, has launched its services in Greater Manchester, as part of its expansion across the North West of England, by appointing veteran agents David Higham and Tim Shinners to lead its push in the region. Higham, from Warrington, has worked in the property industry for almost 30 years while Shinners, from Bolton, has almost 15 years’ experience. “We know that people across Greater Manchester want to get the best possible price for their property, are looking for a 24/7 estate agent with the latest technology and they’re fed up of being ripped off by excessive estate agent fees,” said YOPA CEO Daniel Attia (left). YOPA, which has some heavyweight investment backing and strong media links, with two of its Directors related to the Barclay brothers, owners of the Telegraph, hopes to revolutionise the estate agents sector with their online offering by charging vendors fees ranging between £450 and £810 depending on the service chosen. Attia added, “Our winning combination of online property consultants and easy-to-use web property marketing platform frees our local experts to accurately value…
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