ZPG signs up four more big agency brands to multi-year deals, including YOPA

Zoopla parent company ZPG has revealed its latest set of multi-year tie-in agreements with agents including its first with a hybrid operator. ZPG says it has signed ‘long term’ agreements with the agents, which are likely to be similar to ZPG’s recent deals with the larger agency networks and last up to five years. The named companies involved are all South of England and London agents; Foxtons, Dexters and Andrews plus online agency YOPA. The agreements usually offer agents more stable pricing structures in return for committing to advertise all their properties on ZPG’s two main portals, Zoopla and PrimeLocation. Although ZPG won’t reveal the nature of each agreement, they are either simple no-frills listing deals or include elements of services provided by ZPG’s business-to-business brands such as the Property Software Group and Hometrack. 200 branches The latest deals will keep 200 branches within ZPG including the 70 apiece that Foxtons and Dexters each operate, and Andrews’ 60 offices. Yopa doesn’t have any branches but like Purplebricks has local agents who work from home. These number 102 currently, spread across nine regional teams. “We’re delighted to extend our relationships with each of these firms for the long term,” says Mark…

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