digital pilot

Countrywide to roll out pilot hybrid offering

Countrywide has revealed this morning that its trial fixed-fee, boiled down hybrid sales service has been a success and that it is ‘delighted’ by the results and will now roll it out nationally. Within its Q3 trading statement released today the company says the pilot hybrid branches recorded ‘consistent outperformance’ compared to a control group of traditional branches since the digital pilot, as it known internally, launched in June. The agencies involved were Spencers in Leicestershire and Rutland; Austin & Wyatt in Dorset (pictured, right), Hampshire and Wiltshire; and Frank Innes in the East Midlands. At the time Countrywide CEO Alison Platt (pictured) said there was ‘no going back’ from digital, which the company has described as a “leap forward” for the industry. Compared to the control group the hybrid branches gained 4% more leads, 15% more instructions and 8% more registered buyers. “What we have learned over the past few months has informed the development of the proposition going forward,” the company says. “The combination of our people, our high-street presence and online technology is clearly differentiating. It is evident that our full-service customers value the enhanced online tools that this proposition brings. We are now rolling out our digital…

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