Douglas & Gordon
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Agencies & People
Revealed: the losers and winners on the high street for Google searches
Research by a leading digital marketing agency has revealed the high street estate agency winners and losers in the battle to corner the market for Google searches. The report is from MediaVision, which works for several big names in the industry including Rightmove, Douglas & Gordon, Bidwells, Lambert Smith Hampton and Kay & Co. “As a digital agency, we often get asked about key metrics to measure the effectiveness of a client’s broader marketing strategy, and we feel that brand demand is the best metric available,” says its CEO Louis Venter (below). “Put simply, brand demand is the volume of people that Google your brand on a monthly basis.” His company’s report shows that Savills remains the most searched property estate agent in the UK at 74,000 searches followed by Knight Frank, Foxtons, Hamptons, haart, Winkworth, KFH, Carter Jonas and Century 21. But some well-known names have also waned significantly in popularity online including John D Wood (21% down on 2018), Strutt & Parker (-21%), Marsh & Parsons (-12%), Currell (-21%), MyLondonHome (-38%), Harrods Estates (-24%), Haus Properties (-24%), Hotblack Desiato (-49%) and Goldschmidt Howland (-24%). Small and medium-size estate agents who don’t appear on the list shouldn’t worry unduly;…
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Movers & Shakers
Another corporate agent joins Harding Green
Harding Green’s ‘self-employed’ approach to estate agency has attracted another corporate estate agent, Edward McCulloch...
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Latest property news
Money laundering: SmartSearch says estate agency is its fastest growing client sector
Under the threat of huge fines from HMRC, agents are using all means to comply with stringent anti-money laundering regulations.
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Latest property news
OnTheMarket founding agency Douglas & Gordon signs up with ZPG
Douglas & Gordon, one of the most vocal founding members of OnTheMarket.com, has returned to ZPG on an unspecified but likely five-year deal. The 18-branch agency, which is one of London’s better-known agency brands, has signed up with ZPG after OnTheMarket dropped its one other portal rule ahead of the portal’s recent stock market flotation although it “remains a strong supporter and investor in OnTheMarket and has recently signed a new five-year listing agreement with us,” an OTM spokesperson told The Negotiatotor. Douglas & Gordon continues to list its properties on Rightmove as well, suggesting a new trend in the industry following the OTM share launch; that agents with generous marketing budgets will now choose to list with all three portals. Douglas & Gordon was one of several high profile agents who founded OnTheMarket in 2015 including Savills, Strutt & Parker, Knight Frank, Chestertons and Glentree Estates following two years of behind-the-scenes discussions. James Evans (pictured, left), Douglas & Gordon’s current CEO, says, “We are delighted to be marketing all of our property listings with ZPG again. “ZPG have historically served our business very well and have considerably developed their platform over the past few years in terms of the…
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Movers & Shakers
Ed Mead moves on from Douglas & Gordon
Ed Mead has left Douglas and Gordon to run Viewber, a radical new support service for the high street and online estate agency sector.
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