New portal Yellf claims its leads will be better quality

You wouldn’t think there was much room for another property portal in the UK or anyone left with the money and courage to muscle in on the existing three. Despite this, a City-based company is launching Yellf which is to charge agents between £159.99 and £279.99 a month and says it has already begun contacting branches to sell packages. Yellf, which is short for Yellow Fish Property, hasn’t gone live yet but says it will be more than just a medium for listing properties offering a free ‘one-stop-shop’ to those buying or renting a home including agent reviews, price indices, market statistics, crime data and travel information. According to Companies House, Yellf was registered in November although it has been active on Twitter since September last year. Yellf also says its ‘information’ approach will deliver more serious qualified leads to agents than other portals because buyers and tenants will be less likely to be window shoppers, which in turn will “save agents time and money”, says founder and sole director Edwin Bouhene, 48. Agents will also receive an ‘unrivalled support package’ and be offered a paid-for tailored digital service that will include daily Facebook and Twitter content for agents. “The management team…

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