Emoov
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Latest property news
‘Overcrowded hybrid and online agency sector will soon consolidate like portals did’
The current over-supply of online and hybrid agents will soon consolidate down from around 80 at the moment to a handful of main players, it has been claimed. Bob Scarff, the former MD of Countrywide’s Estate Agency Division and now MD of telephony technology firm Callwell, says the current position where many are jockeying for position behind Purplebricks is very similar to the mid-noughties. At that time a huge number of property portals vied to be No.2 in the market behind Rightmove. “I remember one day at Countrywide when we sat down and counted the number of places that were displaying our stock and it was nearly 100 or a similar ridiculous number,” he says. “So just like the portals, I believe the hybrids or ‘agents without branches’ as I prefer to call them will also go through a consolidation.” AllAgents.com currently lists 78 online and hybrid agencies operating in the UK and Bob says these agents will boil down to a key half a dozen including Hatched, Yopa, Purplebricks and Ewemove but who else survives through the process is up for debate. He says he can’t make up his mind about the recently enlarged Emoov and that he has…
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Latest property news
War of the fees! HouseSimple criticises Yopa and Purplebricks for their upfront charges
Online estate agency HouseSimple has taken a sideways swipe at rivals Purplebricks and Yopa over their up-front fee structures. The agency’s soon-to-be released latest TV ad features a gastro pub at which a cheeky but persistent waiter asks punters to pay upfront for their drinks and food before they are served. One group of friends are asked to pay £250 upfront for their meal, while one couple are asked to pay £50 for their bottle of prosecco before its brought over. Unsurprisingly, the apparently real-life customers at the pub are baffled and even let rip with expletives when faced with a compulsory up-front payment for their nosh and splosh. Experiment “We wanted to make a point with this experiment; that in certain situations people don’t react well to paying upfront for a service they haven’t yet received and in some cases, never will,” says Sam Mitchell, CEO at HouseSimple (right). “If we don’t expect to pay upfront in these situations, why should this differ when buying or selling your home? The film captured and reinforced our decision to be the first online estate agent to have a No Sale No Fee only proposition.” HouseSimple charges vendors a £995 flat fee…
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Latest property news
Hybrid estate agents will take longer to grab significant share than previously thought
Emoov ceo russell quirk has admitted its going to take hybrids much longer to grab the promised 30-35% share of the sales market he predicted.
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Agencies & People
‘Hybrid and high street agency fees will soon meet in the middle’
Emoov boss Russell Quirk reckons traditional high street estate agency fees and hybrid fees will soon meet in the middle.
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Latest property news
Emoov attracts YOPA and Purplebricks agents as latest crowdfunding hits £1.5 million
Hybrid agency Emoov is pinching agents from rival firms YOPA and Purplebricks as its prepared for an IPO later this summer.
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Latest property news
Emoov raises £1.15 million in one day from friends, family and former customers
Hybird agency Emoov, fresh from buying Tepilo and Urban, has launched a 30-day crowdfunding campaign that rasied £1.152m in its first day.
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Latest property news
He’s off again! Adam Day leaves EasyProperty to join newly-enlarged Emoov
Hatched founder Adam Day says he was drawn to Emoov new No.2 position within the online agency market, after less than 12 months at EasyProperty.
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Latest property news
DEAL IS ON: Online lettings firm Urban and Tepilo bought by Emoov
After nearly a month of negotiations the acquisition of Tepilo and Urban by Emoov is to go ahead, creating a sizeable No.2 in the online property market.
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Agencies & People
eMoov and Tepilo in talks to merge and take on Purplebricks
Online agents eMoov and Tepilo and in advanced negotiations to merge and take on Purplebricks including a future AIM listing.
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Latest property news
eMoov makes a move into the super-prime country market
Online agent lists a Surrey luxury mansion, its most expensive property to date for sale since it launched eight years ago.
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