Fine & Country’s strategies announced at Conference

  Fine & Country’s strategies for 2017 were announced at its conference, gala dinner and annual awards, which was held at The Vox conference centre in Birmingham on Friday 27th January. Over 150 estate agents attended, including international representatives from as far afield as Qatar, Italy, Portugal, Hungary, and Malta. Marketing strategy Fine & Country CEO David Lindley announced a strategy for 2017, which included the marketing plans. After the success of Fine & Country’s first television advert in 2016, the company will return to the screen in 2017, showing the advert on the Channel 4 Group throughout March, April and May. The advert will run again in the autumn and Fine & Country continues to advertise in key print publications such as the Sunday Times, The Times and The Telegraph, as well as improving their comprehensive online strategy. Many improvements are being made to the website, including a 24/7 live chat feature powered by Yomdel, an instant valuation tool and lifestyle features have been added to property pages, showing the location of nearby shops, schools, restaurants and more. New services In 2017, features will be added to allow clients to mark their preferred time for a valuation or viewing. Website…

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