Where there’s muck there’s digital opportunity, says Fisher German

If you think that rural estate agents are a bunch of tweed and welly-wearing luddites then think again. Country agent Fisher German has launched a mobile phone app for the rural community that puts the efforts of most tech-savvy city agents to shame. The 15-office company, which has its HQ in Ashby-de-la-Zouch in Leicestershire and offers a range of consultancy services to the rural business and property market including a residential estate agency business, has launched an app that offers users news from the BBC and Farmers Weekly, its own news as well as events calendar, weather updates all based on the user’s location. The app (pictured, right) will also offer weights and measures converters, agricultural commodity data and digital maps. Available via both Google Play and the Apple’s App Store, the app doesn’t include residential properties for sale, and instead focuses on the wider rural community. Outside the norm The idea for the app came not from an expensive digital agency, but instead was thought up during a Dragon’s Den-style brain-storming session with Loughborough app developer Cuttlefish last year. “I am excited to have worked on a project totally outside of the norm for a Rural Chartered Surveyor and…