Google Analytics
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Features
Why estate agents’ websites are important tools once more
Agent websites used to play second fiddle portal listings, but that's all changing. Lisa Isaacs looks at how they can generate leads, capture data and use analytics to influence content.
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Features
Google Analytics – use it!
You should have a means of tracking your site visitors’ activity, says Nelly Berova. As a bare minimum, you should use Google Analytics – and it has much more to offer – free!
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