Lee Wainwright

  • Latest property newsLink to Proptech news
    Proptech

    GDPR compliance checker

      A leading property marketing platform has launched a service that automatically enhances property photos taken by agents to create more professional images. PropertyBox from FocalAgent upgrades images but also blurs out faces, car number plates and personal photos to keep images GDPR compliant. The challenges of keeping property photos compliant came to light last year during a BBC investigation when an agent in Devon was forced to apologise after material within a virtual tour it uploaded to the portals included the home owner’s sensitive personal information. FocalAgent says its new app also creates professional-looking images in seconds and enables smaller estate agencies to reap the benefits of high-quality visual content. The photo makeover service, which uses advanced digital tools including artificial intelligence, provides vertical correction, brightness adjustment, colour enhancement, shadow boosting and blue-sky replacement. FocalAgent Chief Executive and former Purplebricks UK boss Lee Wainwright adds, “Rather than wasting precious hours editing their photos, PropertyBox does all the hard work for agents and, with an instant turnaround, helps them get listings live faster. “This frees agents up to get on with what they do best – attracting more potential buyers, making more sales and winning more instructions. We know it…

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  • FeaturesLink to Digital Marketing feature
    Marketing

    Easy does it

    It can feel like you need a degree to understand digital marketing but cherry picking some of these easy wins can make it feel less daunting, says Lisa Isaacs.

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  • FeaturesLink to Virtual Viewings feature
    Proptech

    Virtual property viewing

    As Covid restrictions hit, the proptech community stepped forward with a range of ways to view a property remotely. Richard Reed talks to the suppliers who have sparked a revolution in how we conduct viewings.

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  • Latest property newsLink to Proptech News
    Latest property news

    Proof positive – proptech and digital marketing works

    Survey shows properties marketed with professional photography, floorplans and 360° tours, with Facebook ads and premium listings, sell 48% faster.

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  • Latest property newsfocalagent
    Latest property news

    Zoopla estate agents offered free viewings service as Covid rules tighten

    Portal has teamed up with FocalAgent to offer both 2D and 360-degree virtual viewings to buyers.

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  • Latest property news
    Latest property news

    Former Purplebricks CEO spells out challenges for UK estate agency

    Lee Wainwright, who led Purplebricks in the UK for 15 months but now works for industry supplier FocalAgent, spells out how he sees the industry's future.

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