Using LinkedIn for personal use…

A spiffy profile 1. You can customise your profile URL to make it easier for people to find you and make your profile look more professional. 2. Add a background image to your personal profile. In 2014, LinkedIn allowed you to upload and use your own cover photo. Give your profile more personality by adding a professional background photo. This should be relevant to your industry, but you can also be creative with it. 3. Take advantage of the blog and website links within your profile. LinkedIn not only allows you to promote a website, but you can also add lots more information about yourself that will help you to promote your content online. Add links to your social media profiles, company profiles and links to your work online to show what you have done. 4. Optimisation isn’t just for search engines You can optimise your profile for relevant keyword terms by including them within your headline, summary or work experience sections on your profile. Using the right keywords is the difference between being found and being invisible. 5. Find new connections To start building up your connections, you can connect with colleagues, suppliers and anyone you know within your…

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