Marsh & Parsons
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Movers & Shakers
M&P strengthens Marylebone and Mayfair branch
Marsh & Parsons, has appointed Paul Sulkin as new senior sales manager at its Marylebone and Mayfair branch, located on Baker Street.
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Latest property news
Former Hamptons International sales chief joins rival Marsh & Parsons
Marc Goldberg spent nearly 29 years at Hamptons before leaving to become a consultant, then run Dexters and now be a regional director at M&P.
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Latest property news
Follow Rollo? Why the UK will soon turn to the US brokerage model
Rollo Miles of Agent & Homes says technology is destroying brand loyalty so the only point of differentiation will soon by the individual agents.
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Charity
Marsh & Parsons smashes £25,000 target for Anthony Nolan
Marsh & Parsons has raised over £25,000 for blood cancer charity Anthony Nolan, exceeding its fundraising target for the year.
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Latest property news
Marsh & Parsons forced to pull another tube ad after outcry
Posters featuring bald man and humorous headline hit the wrong spot with alopecia sufferers and hair loss groups on social media.
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Latest property news
LATEST: Sales income dips by 16% at LSL’s high street brands following closure programme
Company reveals damage done to its business during 2019 by the closure, merging or transfer of some 120 Your Move and Reeds Rains branches during the second quarter of the year.
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Marketing
Edgy adverts help leading London agent grab extra market share
Marsh & Parsons says ongoing and sometimes controversial poster and newspapers ads have helped it increase market share by a fifth.
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Agencies & People
Revealed: the losers and winners on the high street for Google searches
Research by a leading digital marketing agency has revealed the high street estate agency winners and losers in the battle to corner the market for Google searches. The report is from MediaVision, which works for several big names in the industry including Rightmove, Douglas & Gordon, Bidwells, Lambert Smith Hampton and Kay & Co. “As a digital agency, we often get asked about key metrics to measure the effectiveness of a client’s broader marketing strategy, and we feel that brand demand is the best metric available,” says its CEO Louis Venter (below). “Put simply, brand demand is the volume of people that Google your brand on a monthly basis.” His company’s report shows that Savills remains the most searched property estate agent in the UK at 74,000 searches followed by Knight Frank, Foxtons, Hamptons, haart, Winkworth, KFH, Carter Jonas and Century 21. But some well-known names have also waned significantly in popularity online including John D Wood (21% down on 2018), Strutt & Parker (-21%), Marsh & Parsons (-12%), Currell (-21%), MyLondonHome (-38%), Harrods Estates (-24%), Haus Properties (-24%), Hotblack Desiato (-49%) and Goldschmidt Howland (-24%). Small and medium-size estate agents who don’t appear on the list shouldn’t worry unduly;…
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Latest property news
ANOTHER estate agent reviews service goes national this time for new-build development residents
HomeViews, a website that styles itself as the TripAdvisor of newbuild residential developments and was co-founded earlier this year by a former Marsh & Parsons estate agent has expanded from its launch area of London to cover seven more cities. These include Manchester, Liverpool, Birmingham, Newcastle, Leeds, Bath and Bristol and the website also now has 800 developments registered across England which have attracted 8,000. The site promotes itself partly as a platform for agents to highlight their excellent property and block management capabilities and, for example, a development in Manchester managed by Allsop has been identified as one of the best-managed on the platform. However, agents also risk being picked out for poor service on HomeViews, and one review for another developments says: “The people are really friendly, and the concierge are very nice, the building management is good but my estate agent was terrible”. Owners, landlords and tenants of build-to-rent and build-to-sell residential development apartments can leave reviews but their status is verified before their reviews are published. Co-founder Rory Cramer (left) who until January this year was Marsh & Parson’s Head of Consultancy and Strategy, says: “Whilst London was a fantastic starting point for us, expansion nationwide…
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Latest property news
Outsourced property viewings now widespread among ‘best known’ estate agents
Claim is made by Ed Mead's company Viewber just three years after launching its service to a then sceptical industry.
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