Zoopla launches new radio advert featuring Phil Spencer

Zoopla is launching a brand new radio advert featuring a mini hip-hop track by British rap artist, Ty, and, err, property expert Phil Spencer, who together rap about the property portal. The new adverts will air across 40 radio stations nationally, including Capital FM and Heart FM, with a view to building on the success of the existing ‘Smart’ radio campaign, as well as Zoopla Property Group’s (ZPG) national print and outdoor advertising campaign. Spencer learnt to rap in less than three hours, taught by Ty, and he executed the ad in just one take. You can now listen to the new ads online and vote for your favourite version and find out how the ad was made at zoopla.co.uk/smartsounds. Alex Chesterman (left) Founder & CEO of Zoopla Property Group said: “Radio is a great medium for us which is why we’re extending our campaign and have launched a new stand-out ad using Phil Spencer. We’re committed to driving property consumers to our websites on behalf of our members and this addition to our comprehensive national radio campaign ensures that consumers understand the benefits of using Zoopla which ultimately benefits our members.” ZPG last week confirmed that traffic to its…

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