Zoopla sees mobile traffic soar

Zoopla Property Group (ZPG) reports that its mobile traffic is up by over 40 per cent so far this year compared with the corresponding period last year as more consumers than ever use the Group’s services to search for properties while on the move. ZPG claims to have delivered a record 45,000 enquiries during the first two months of the year from prospective vendors requesting appraisals to ZPG member agents, supported in part by its appraisal tool which allows homeowners to contact local agents to arrange a valuation of their home. Lawrence Hall (left) of Zoopla Property Group said, “We’re delighted to see that the various product improvements and innovations we are making continue to result in record levels of engagement with our tool sand leads and instructions for our members, reinforcing the exceptional value that we provide.” Rightmove is another portal that has enjoyed growth in web visitors, supported by higher levels of mobile traffic. Over 100 million people visited the Rightmove site in January, a record month for the property portal, helping to boost profits. The company reported that it made an average of £684 per month from each estate agent branch that uses the service, up 13…

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