Muves
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Guest Blogs
Can smaller agents take on the hybrid agent big hitters?
After watching the recent Haye vs Bellew Heavyweight boxing fight, it became to me clear that bigger isn’t always better when it comes to the hybrid agent. During my time working agency side, I gained first-hand experience of the shift in customer expectations. Unrivalled customer service is imperative but now it needs to be coupled with a reduced and fixed price tag. This has brought about the rise of the online-only and hybrid agent. We’ve seen an exciting couple of weeks in this space. Countrywide, the heavyweight champion, has now tested its hybrid offering and continues to roll it out. LSL, the contender, is hot on Countrywide’s heels, declaring its interest in the online/hybrid market and hinting at revealing its hand shortly. In the Purple corner… deep pockets and the ‘commisery’ (or ‘commisery TM’ we hasten to add) led campaign has helped Purplebricks secure a stake in the UK market and embark on Australian and soon American adventures. It’s advertising succeeding in two things, raising awareness of the brand and educating the public on a fixed fee service backed by a convenient consumer facing dashboard. Three heavyweights These three heavyweights are slowly lining up knock out blows. How can a…
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Latest property news
New proptech startup will ‘uberise’ market, claim founders
An app created by a Darlington-based proptech company that enables sales and letting agents to compete with online-only and hybrid competitors has been launched. The Muves app, which is the brainchild of developer Olly Lawson and former agent Matthew Whatt, has been launched in the North East but, the pair say, their aim is to launch it nationally. Proptech pioneers Whatt and Lawson make ambitious claims for the app, which they claim will ‘uberise’ the property market by enabling agents to set up their own online-only agency in addition to their existing high-street operation. The customisable app enables vendors and landlords to be offered a no frills service by an agent. Like the many online-only and hybrid sales and letting agents that have started up in recent years, Muves enables an agent’s vendors and landlords to upload their own pictures and property descriptions to the platform and organise viewings, while gaining access to a listing on the main portals. The app offers vendors and landlords a photography guide, automated property valuation tool, inventory creator, viewing calendar, viewing feedback tool and marketing support while there’s also a CRM system for the agent to manage the data. Muves already has its first customer,…
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