OnTheMarket.com
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Latest property news
“OnTheMarket.com will go from strength to strength!”
As the newest property portal approaches its first anniversary on January 26, 2016, the Board Directors of Agents Mutual have reaffirmed that they have every confidence in OnTheMarket.com. In the first of a series of comments from the Directors representing estate agency firms on the Board, Noel Flint (left), Partner, Head of London Residential at Knight Frank, said he believed OnTheMarket.com had already created a significant change within the portals market in a way no other recent market entrant had done. He said, “The reality is that the portal is working and we have every confidence that it will continue to grow. As more agents recognise the strategic importance of regaining control of their data and costs and as they see the strategic opportunity to serve their clients and property-seekers better with their own portal, we believe that OnTheMarket.com will go from strength to strength. “In our view, as a mutual, the venture is uniquely placed to achieve a huge step forward for traditional estate agency. OnTheMarket.com is injecting some much needed competition into what had become a rather staid arena, dominated by two giants whose main focus was the creation of enormous profit margins.” Mr Flint said that OnTheMarket.com…
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Latest property news
OTM attracts more members but traffic dispute continues
OnTheMarket.com (OTM) announces that it has now attracted more than two million unique users to its website since launched in late January 2015, but data from Hitwise claims that OTM has got off to a much slower start, while research by Home.co.uk suggests that it still ‘has a mountain to climb’ to overtake Zoopla as the second largest website in the property portal market. Ian Springett (left), Chief Executive of OTM, insists that it “can no longer be questioned” that OTM is now a major property portal as traffic levels to the website continue to grow. He also pointed out that the portal is providing “high quality leads” for its member agents “day in, day out”, which partly explains why it now has close to 5,000 contracted offices – 90 per cent of which have chosen to leave Zoopla, according to Springett. “We are confident in becoming the number two portal within a year to replace Zoopla/PrimeLocation,” said Springett. “We have more than 4,800 contracted offices – 90 per cent of which have chosen to leave Zoopla – and are growing in size as the impact of our multi-million pound advertising campaign hits home and our reputation as a cleaner,…
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Agencies & People
Sellers warned to beware of agents who list homes on OTM
Homeowners who want to sell their properties could miss out on potential buyers, as thousands of estate agents continue to stop listing homes on either Rightmove or Zoopla, as a result of OnTheMarket.com’s (OTM) ‘one other portal’ rule requiring their member agents to stop advertising on either website, Zoopla has warned. Various agents have in recent weeks stopped listing properties with Rightmove, but it is Zoopla that has been most affected by the new OnTheMarket website, with a larger share of agents opting to cancel their subscriptions to Zoopla, in accordance with OnTheMarket.com’s strategy. Ian Springett (left), Chief Executive of OnTheMarket.com, in a press conference recently, said that OnTheMarket “want to keep growing” and get to the “number two position” in the portals market “as quickly as possible” and at the expense of Zoopla. But by preventing their member agents’ from listing homes on both Rightmove and Zoopla, which between them get more than 100 million hits a month, Zoopla argues that OTM is restricting consumer choice and the potential market reach of those vendors and landlords trying to find buyers or tenants for their properties. Lawrence Hall (right) of Zoopla said, “Marketing a property as widely as possible is…
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Latest property news
New OnTheMarket website gets thumbs up
The new OnTheMarket.com website, which requires their member agents to stop advertising on either Rightmove or Zoopla, finally launched last week. But what do property professionals actually think of the new website, including its look, usability and layout? “The website looks simple and effective and I’m looking forward to it becoming the first stop for all landlords and tenants,” said Steve Cook, Lettings Manager, Henry & James. James Bailey (left), also of Henry & James, has found the website “easy to use”, and believes that OnTheMarket’s red white and blue pointer “will become memorable in a short space of time.” Also finding the new website to be “very clear and user friendly”, Carol Peett, Managing Director, West Wales Property Finders, commented: “It’s format is far cleaner and quicker to load than Zoopla and the layout makes searching for suitable properties easier and quicker than either Zoopla or Righmove. I think it will be a great success as, once agents who have not yet subscribed realise its advantages, more and more will join.” OnTheMarket was deemed to be “thoroughly British” by James Wyatt, Partner of Barton Wyatt thanks to its “great colours.” “The site is incredibly quick and very easy to…
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Agencies & People
Agents’ Mutual’s ‘one other portal’ continues to have an impact
Agents’ Mutual, the collective of estate agents launching a challenger property portal, OnTheMarket.com, with a view to breaking the so-called duopoly held by Rightmove and Zoopla continues to have an effect on the market with its ‘one other portal’ rule requiring their member agents to stop advertising on either Rightmove or Zoopla, despite the fact that the website does not launch until Monday 26th January 2015. In the past few days Chestertons has announced that that they will no longer be listing properties with Rightmove, while CKD Galbraith will be leaving the Zoopla Property Group (ZPG). Chestertons, a founding member of Agents’ Mutual, last week announced that it will be advertising on the Zoopla and Prime Location websites from January. It is widely acknowledged amongst the industry that Zoopla and its premium PrimeLocation website has taken substantial market share and is now the strongest performer in London. This is one of the main reasons for Chestertons choosing Zoopla Property Group. Robert Bartlett (left), CEO of Chestertons and a Founding Director of Agents’ Mutual said: “We have looked carefully at data collated over the past 12 months and the numbers clearly show that our properties get more views and our clients…
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Why does OnTheMarket ban online agents?
Online agents are making headway in the UK but, says Adam Day, Director at hatched.co.uk, they are roundly rejected by OnTheMarket. Why?
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