Business secretary says Government wants online platforms such as property portals to be clearer about 'paid-for' promotions.

Portal says it has spent three months gathering responses from over 300,000 people to test its new 'home moving sentiment' survey.

Portal's 2020 results out this morning reveal rising revenues and £2.7 million profit following £11.5 million loss in 2019 as non-paying agents shrink to 7% of customer base.

Ask The Agent, Reserve Buyers and Viewing Time Requests are all very similar to rival Boomin's Secret Property, Chainmaker and Instant Action services.

12-month agreement follows the portal's similar deal with Sprift two weeks ago as it seeks to give itself a point of difference in the portal market.

Gareth Samples says Boomin is unlikely to dislodge Rightmove or Zoopla, but could force agents to choose between it and OnTheMarket.com.

Portal says deal gives it enormous access to Reach's vast range of national and local newspapers and websites.

The portal bought a 20% share in the firm 15 months ago but has now decided to go the whole hog and own the firm outright.