Bruce brothers' property portal has now been in preparation for a year, its marketing chief reveals.
Read MoreIN PICTURES: Boomin reveals first images of its website
Challenger portal says Rightmove and Zoopla are good for leads and listings but haven't kept pace with latest tech.
Read MoreBoomin finally lifts the lid on what it’s ACTUALLY going to be
After months of speculation and rumour, co-founder Michael Bruce has spoken publicly for the first time about what the platform is going to offer.
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