portal
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Features
On Target?
On 26th January 2015, OnTheMarket.com, a major new UK property portal, finally launched. And the reaction is...
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Latest property news
Rightmove shareholders ‘find their happy’ as profits soar
Rightmove’s shares soared by 28p to 3057 pence when its financial results for 2014 were announced. Revenues were up by 19 per cent to £167million (2013: £139.9m). Profit after tax was £96.8million, compared to 2013’s result of £97.02 million. The company reported that it made an average of £684 per month from each estate agent branch that uses the service, up 13 per cent year-on-year. In excess of 100 million people visited the Rightmove site in January, a record month for the property portal, acting as yet another indication that a growing number of house hunters are now starting their property search online. Nick McKittrick (left), Chief Executive of Rightmove, said: “The outlook for the UK online property advertising market remains positive as consumers and customers become ever more digital and the market continues to shift from traditional advertising channels.” Meanwhile, OnTheMarket (OTM) has accused Zoopla of becoming desperate as it loses ground in the online property portals war, after it issued a press release last week stating that it had received legal advice that the OTM portal and its member agents could face fines and claims for damages should some of its activities be declared to be infringing competition…
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Agencies & People
Sellers warned to beware of agents who list homes on OTM
Homeowners who want to sell their properties could miss out on potential buyers, as thousands of estate agents continue to stop listing homes on either Rightmove or Zoopla, as a result of OnTheMarket.com’s (OTM) ‘one other portal’ rule requiring their member agents to stop advertising on either website, Zoopla has warned. Various agents have in recent weeks stopped listing properties with Rightmove, but it is Zoopla that has been most affected by the new OnTheMarket website, with a larger share of agents opting to cancel their subscriptions to Zoopla, in accordance with OnTheMarket.com’s strategy. Ian Springett (left), Chief Executive of OnTheMarket.com, in a press conference recently, said that OnTheMarket “want to keep growing” and get to the “number two position” in the portals market “as quickly as possible” and at the expense of Zoopla. But by preventing their member agents’ from listing homes on both Rightmove and Zoopla, which between them get more than 100 million hits a month, Zoopla argues that OTM is restricting consumer choice and the potential market reach of those vendors and landlords trying to find buyers or tenants for their properties. Lawrence Hall (right) of Zoopla said, “Marketing a property as widely as possible is…
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Latest property news
New OnTheMarket website gets thumbs up
The new OnTheMarket.com website, which requires their member agents to stop advertising on either Rightmove or Zoopla, finally launched last week. But what do property professionals actually think of the new website, including its look, usability and layout? “The website looks simple and effective and I’m looking forward to it becoming the first stop for all landlords and tenants,” said Steve Cook, Lettings Manager, Henry & James. James Bailey (left), also of Henry & James, has found the website “easy to use”, and believes that OnTheMarket’s red white and blue pointer “will become memorable in a short space of time.” Also finding the new website to be “very clear and user friendly”, Carol Peett, Managing Director, West Wales Property Finders, commented: “It’s format is far cleaner and quicker to load than Zoopla and the layout makes searching for suitable properties easier and quicker than either Zoopla or Righmove. I think it will be a great success as, once agents who have not yet subscribed realise its advantages, more and more will join.” OnTheMarket was deemed to be “thoroughly British” by James Wyatt, Partner of Barton Wyatt thanks to its “great colours.” “The site is incredibly quick and very easy to…
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Associations & Bodies
OnTheMarket – it’s finally here!
OnTheMarket.com, the much anticipated new property portal from Agents’ Mutual, finally launched on Monday, going live with simple, fast and state-of-the-art website that adapts seamlessly to fit the screen of any device being used to view it. Designed to disrupt the portal business and break the ‘duopoloy’ held by Rightmove and Zoopla, OnTheMarket, the new industry-owned portal, which only features properties marketed by high street agents but not those with an online-only presence, is causing quite a stir in the property market, with various arguments and legal threats already being made. OnTheMarket.com will aim to challenge the duopoly for the portal top spot while giving estate agents the opportunity to regain control of their online advertising costs. Ian Springett (left), Chief Executive of OnTheMarket.com, said, “We are proud to present OnTheMarket.com as a much-needed competitor in the online property search market. We have launched an outstanding website using the latest technologies which presents properties in the best possible light for consumers and avoids unnecessary clutter.” The new portal, solely owned by the agents that list on the website, with around 4,600 estate agency offices already signed up, has had a dramatic early impact on the market with its ‘one other…
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