Big three portal traffic approaches 200 million visits a month

Both Zoopla Property Group (ZPG) and OnTheMarket have reported record traffic during January while Righmove appears to have stopped reporting its traffic entirely, although total portal traffic to the three sites is likely to be just under 200 million visits a month. But both ZPG and OnTheMarket have at least stopped throwing brickbats at each other and neither of their traffic reports mention each other, a change from recent times when both sides have questioned their competitor’s figures. ZPG says visits to its property sites Zoopla and Primelocation increased to a record of 53 million during January driven largely by mobile-based searches, which now constitute 72% of its traffic. The company also says the number of leads it generated increased by 73% year-on-year which, it says, are worth £50 million to its partner agents. “This is a great start to the year for both the business and the property market,” says Mark Goddard, MD of ZPG’s property division (pictured, left). “The numbers demonstrate that we continue to deliver incredible exposure, value and results for our partners.” OnTheMarket also had a record January, it says, receiving 11.2 million visits, an increase of 85% on the same month last year, when just…

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