ZPG fires latest salvo in its ‘signings’ battle with OnTheMarket

The battle between ZPG and OnTheMarket to poach agents off each other kicked off again yesterday when the Zoopla parent company said it had lured 100 new agents back to its purple portal, and signed existing client Chancellors to a new five-year deal. Competition between the two is now fiercer than ever after OnTheMarket (OTM) dropped its ‘one other portal’ rule following its recent AIM flotation, while ZPG is keen to counter OTM’s recent push to sign up small and medium-size agents, which so far has seen several hundred new agents sign up. The larger of the 100 agents on ZPG’s list includes some recent, as well as less recent, returnees including Curchods, Douglas & Gordon and Jones Lang LaSalle in London, Henry Adams in Surrey and Sussex, Morris Marshall & Poole in Wales and Whitakers in Hull. These companies between them have nearly 80 branches plus ZPG says the rest of the returnees are one, two and three branch agents, taking the total number of additional branches now listing with ZPG to 200 or more. ZPG also says the Chancellors Group, which as well as its own branches in London and the Home Counties plus Anscombe & Ringland in…