OnTheMarket – it’s finally here!

OnTheMarket.com, the much anticipated new property portal from Agents’ Mutual, finally launched on Monday, going live with simple, fast and state-of-the-art website that adapts seamlessly to fit the screen of any device being used to view it. Designed to disrupt the portal business and break the ‘duopoloy’ held by Rightmove and Zoopla, OnTheMarket, the new industry-owned portal, which only features properties marketed by high street agents but not those with an online-only presence, is causing quite a stir in the property market, with various arguments and legal threats already being made. OnTheMarket.com will aim to challenge the duopoly for the portal top spot while giving estate agents the opportunity to regain control of their online advertising costs. Ian Springett (left), Chief Executive of OnTheMarket.com, said, “We are proud to present OnTheMarket.com as a much-needed competitor in the online property search market. We have launched an outstanding website using the latest technologies which presents properties in the best possible light for consumers and avoids unnecessary clutter.” The new portal, solely owned by the agents that list on the website, with around 4,600 estate agency offices already signed up, has had a dramatic early impact on the market with its ‘one other…

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