Zoopla delivers record number of appraisals to agents

Zoopla Property Group’s (ZPG) appraisal tool, which allows homeowners to directly contact prospective local agents to arrange a valuation of their property, delivered record levels of appraisal referrals to ZPG members in the first half of 2015, according to ZPG. ZPG reports that since January, prospective vendors and landlords have already sent in excess of 135,000 enquiries to ZPG member agents requesting appraisals, up 40 per cent on the corresponding period in 2014, and potentially worth in the region of £100 million in fees, based on Zoopla’s calculations, from resulting instructions so far this year. Given that the vast majority of property searches now start online, it is perhaps unsurprising that more prospective vendors are using the ZPG appraisal tool to contact local agents about selling their home. “Home movers are increasingly using our websites to identify and select local agents for valuation purposes,” said Jon Notley (left), Commercial Director at ZPG. Mr Notley says that these figures demonstrate his firm’s ongoing commitment to aiding its members in their efforts to winning new valuable business. He added, “Any agent not on our platform and therefore not visible in our unique appraisal tool will be losing out on these valuable leads…

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