record traffic
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Marketing
Rightmove posts record traffic
Rightmove delivered more leads than ever before on the back of record online traffic in January, the company has revealed. More than 127 million people visited Rightmove last month, up almost 20 per cent compared to the corresponding month last year, and surpassing the previous record of 118 million set last August. The sharp increase in visits helped to ensure that email and phone enquiries to agents and developers hit a new record of over 4.9 million, up 15 per cent year-on-year. The latest data also confirms what many of us already know. We are a nation obsessed with property. Collectively people spent the equivalent of over 2,000 years browsing Rightmove in January, with the number of page views for the month hitting a new record of 1.7 billion. The most popular places people looked for a new home after London was Bristol, Cambridge and Milton Keynes. Miles Shipside (left), Rightmove Director, said, “These January statistics should give both sales and lettings agents confidence that an active year with plenty of business opportunities lies ahead. While January is usually a very busy month for home-hunting, the scale of these records shows just how habitual Rightmove has become when people are…
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Latest property news
OnTheMarket posts record traffic
OnTheMarket (OTM) reports that the level of traffic and unique visitors to the portal hit a record high in June. Based on Google Analytics data, the property website claims it recorded 4.4 million visits, with more than 2 million unique visitors. Ian Springett (left), Chief Executive of OTM, said, “We are continuing to see strong engagement from consumers in terms of pages viewed per visit and time on site and a high percentage of repeat visitors. “This reflects both the quality and range of agents and properties listed with us and the usability of the portal. “Our ongoing multi-million pound national TV, press and online advertising campaigns continue to work really hard at driving active property seekers to OTM.” With membership now at more than 5,000 offices and growing, and with around a quarter of member offices uploading their properties to OTM ahead of any other portal, Springett insists that OTM “is already a must-view website for the key audience of serious property-seekers”. Springett remains confident that OTM will replace Zoopla to become the number two portal by the end of January 2016 on their way to achieving their medium term objective of challenging the market leader, Rightmove. But for…
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