Rob Ellice

easyProperty claims to be largest Purplebricks rival following relaunch

EasyProperty has relaunched its business following the merger with the Guild of Property Professionals and now claims to be the second largest hybrid agent in the UK after Purplebricks. The company has also finished merging its lead generation, sales progression and negotiation platform with the Guild. Now, vendors who enquire via the new easyProperty website will be funnelled through to the relevant local property expert, who will be a dedicated member of staff from the local licensee’s high street branch. Easyproperty says this way there will be a clear difference between a licensee’s high street brand and the easyProperty hybrid offering, unlike Countrywide’s approach of offering both services locally on the same website. So far easyProperty says it has 333 signed-up licensees and 368 consumer-facing local property professionals who are currently undergoing training with former Hatched founder Adam Day. “Today is when we move to delivery our product to the consumer after three months of work,” says easyProperty Chief Executive Jon Cooke. “Consumer behaviour is changing and we are adapting to what [they] want – for us, it’s all about technology and people.” EasyProperty has also revealed a new structure with private equity and banking specialist Mark Phillips appointed as…