Robert Murray
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Regional Reports
Hants, Herts and North London
Each month we visit three agents across the country to discover what is happening in their local market. This month we meet members of The Guild of Property Professionals in Edgeware, Haslemere and Hertforshire.
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Regional Reports
Cheshire, Surrey and London
CHESHIRE Alexandra Storey, Director Storey Estates My husband and I launched Storey Estates in Cheshire in October 2018. Ian has been an estate agent for 17 years and whilst we know it’s not for everyone, it works well running the business together. Due to my previous life as a solicitor, I have a good eye for detail and I’m happy to be in the office whilst Ian is out and about. We focus on properties selling for upwards of £350,000 covering a large area across Cheshire – for us it’s about the right client and property rather than gaining ‘market share’. We market any property that we think fits our brand even if we have to travel – we don’t focus on certain postcodes. We have sold properties in Altrincham across to North Wales, including three properties circa £1million. We turn down invitations to sell ‘cheaper’ properties and whilst it is risky saying no to clients as a new business, it seems to be working as we gain a reputation for handling mid to high end properties. FEES ARE LESS IMPORTANT THAN PRICE ACHIEVED In terms of our fees, we know that we’re not the cheapest – there are…
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