signboards
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Latest property news
Branch politics? Estate agencies slammed for nailing signboards to trees
London agency Winkworth and Welsh firm Evans Roach attract criticism from councils and fellow agents for careless use of signboards.
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Features
Mind games – traditional marketing with a twist
Words and images used in your marketing can have a profound psychological impact on your audience, says Lisa Isaacs. So choose them well.
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Features
Signed, sealed, delivered
If you think marketing should all be online, think again, says Richard Reed. Some of the most effective ways to reach your market are still printed, posted – and nailed to a gatepost.
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Features
Why ‘old school’ marketing techniques still work
Don’t go exclusively digital just yet… Lisa Isaacs discovers a hive of activity and innovation in printed collateral and sign boards.
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Latest property news
Leading northern signboard company continues under new ownership
Snaith Signs says it's 'business and normal' after the original company behind it was put into voluntary liquidation yesterday.
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Features
2019: signs are good!
Signboards, magazines, flyers and business cards. These methods of traditional marketing are still being ordered every day – even in this digital age.
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Features
Are traditional marketing tools still relevant?
Is it time to go back to the old school? Lisa Isaacs revisits traditional marketing methods to see if there’s still a place for them amongst today’s digital dominance.
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Latest property news
Another city council applies to Secretary of State to ban To Let boards
To Let boards in five key student-dominated streets near to Lincoln city centre are to be banned after a survey found that a quarter of all properties featured boards. Describing them as “eyesores”, the city’s council says it has recently undertaken several consultations with residents in the affected areas and that 85 of the 134 respondents said they favoured a total ban. The council has now applied to the Secretary of State for the Regulation 7 Direction to be removed for the streets most affected – Monks Road, the West End, Sincil Bank, Union Road and Waterloo Street – and, if granted the powers, the council says it will ban To Let boards outright. “It’s shocking to think that some parts of the city have around 25% of the properties covered in To Let Boards, and between the years 2004 and 2016 we have seen the number of complaints grow steadily, so we are aware that there is a problem,” says City of Lincoln Council Planning Manager Kieron Manning (pictured, left). “Now we have Executive approval, we can carry out the wishes of the majority of residents and apply to have the boards removed.” Local agents aren’t happy about the…
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Features
There’s still power in the press
Reports of the demise of traditional printed materials as part of your marketing campaigns are, says Joanne Christie, greatly exaggerated!
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Features
Traditional marketing – old school rules
The traditional ways to promote your business are as powerful as they ever were, says Sheila Manchester.
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