Portals remain ‘valuable lead generators’, says housebuilders

With more househunters than ever now searching for their next home typically looking online on one of the major property portals, it is not just crucial that estate agent maintain an online presence that goes beyond simply listing properties on their own website. Senior housebuilders have concluded that they should be listing homes on the portals too. A recent gathering of senior professionals from the UK new home building industry raised a healthy debate about the future of portals and online content accessibility for new homes available to consumers. Thirteen senior figures, representing 80 per cent of new homes currently being developed or in the pipeline in the UK and with an estimated portfolio value of £1 billion, concluded that portals are still valuable lead generators. It was agreed that portals serve as a critical central resource of whole market offerings in one place for consumers who are not necessarily brand loyal when it comes to a new home purchase. The London Lunch was hosted at The Ivy by New Home Finder and facilitated by Dave Bexon (left), Group Sales and Marketing Director of Redrow Homes. It was attended by Redrow Homes, Bovis, Taylor Wimpey, Persimmon, Linden, Kier Living, Miller…

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