Two-faced?

Facebook has been an established internet presence since its conception in 2004, and during 2009 it expanded beyond the realms of social interaction to become a growing commercial force. Much has been said about the benefits of its use in business, but what are the implications for the property market? Some agents recognise the need for Facebook, but don’t know exactly why. Others are sceptical about Facebook as a viable means of doing business, dismissing it as a purely social site designed for chat between friends. In essence, they are right. Facebook is just that, a social network, but it is precisely because of this that it can be a powerful tool for you to use. The social network should not be dismissed, but rather embraced. Word of mouth PR has always been a powerful tool; an opinion from a trusted source is worth infinitely more than an advertisement. Generating a “like” on Facebook will instantly communicate this action to all of that person’s friends and family online who in turn could further recommend your brand. The exponential growth nature of social media can mean a recommendation is soon communicated to thousands of people, any of whom could be a…

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