TWPN
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Latest property news
New property portal partners with US franchise network
A property portal that claims to be making the first steps towards being a global version of Rightmove says it has made a key strategic move to achieve its goal. The World Property Network (TWPN) has struck a deal with billion-dollar US franchise network Realty World that will see the two businesses join forces and together offer three million properties across the world. Realty World has been around since 1973 and has 400 offices worldwide while TWPN launched in September last year with a TV channel, website and several full-page adverts in the Sunday Times. Property portal The deal between TWPN and Realty World will go live in two or three months and will, TWPN claims, make the partnership a “powerful and influential new force on the international property stage”. It also says the combined forces of the partnership will be a disruptor in the global property marketing market. In the UK TWPN’s main rivals are the Rightmove Overseas and A Place in the Sun websites but internationally, TWPN founder Peter Mansfield says the partnership – which joins his website’s European and other properties with Realty World’s North, Central and South American as well as Caribbean inventories, will be a…
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Latest property news
Forget Phil and Kirstie, property portal says IT is the way to get your properties on TV
If you’ve ever considered advertising your properties on TV but baulked at the huge cost then a recently-launched property portal is claiming to be the first to offer agents a more affordable way to achieve it. The World Property Network (TWPN.com), which is both a UK and overseas property portal, has partnered with PropertyTV on Sky channel 238 to create regular 20-minute shows fronted by presenter Oliva Cox that showcase client agents’ properties. Branded as TWPN TV it claims the broadcast deal is a first for the UK property market because it offers agents access to a UK audience on Sky. TWPN claims the series of programmes, which will run over a 14-week period, has a potential audience of over half a million viewers. Agents who sign up to the show will get help from TWPN and Sky to script and organise the filming. “With the advent of smartphones, tablets and catch-up/on-demand technology, we believe TV exposure is ‘a must’ for all forward thinking estate agents and property developers in the current, fast-changing global property marketing scene,” says TWPN founder and former airline captain Peter Mansfield. “We hope to lead the way in making TV accessible and ‘the norm’ for agents to showcase…
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