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Latest property news
Forget Phil and Kirstie, property portal says IT is the way to get your properties on TV
If you’ve ever considered advertising your properties on TV but baulked at the huge cost then a recently-launched property portal is claiming to be the first to offer agents a more affordable way to achieve it. The World Property Network (TWPN.com), which is both a UK and overseas property portal, has partnered with PropertyTV on Sky channel 238 to create regular 20-minute shows fronted by presenter Oliva Cox that showcase client agents’ properties. Branded as TWPN TV it claims the broadcast deal is a first for the UK property market because it offers agents access to a UK audience on Sky. TWPN claims the series of programmes, which will run over a 14-week period, has a potential audience of over half a million viewers. Agents who sign up to the show will get help from TWPN and Sky to script and organise the filming. “With the advent of smartphones, tablets and catch-up/on-demand technology, we believe TV exposure is ‘a must’ for all forward thinking estate agents and property developers in the current, fast-changing global property marketing scene,” says TWPN founder and former airline captain Peter Mansfield. “We hope to lead the way in making TV accessible and ‘the norm’ for agents to showcase…
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Latest property news
148-year-old W.A.Ellis disappears into JLL fold
One of the oldest names in the property industry is to disappear from the high street next year when W.A.Ellis, which has been around since 1868, rebrands as JLL, it has been announced. The company has for many years had a large office on London’s Brompton Road but was acquired by commercial and residential giant JLL in October 2014. At the time, the writing was on already on the wall and despite a statement talking of ‘expanding the success of the W.A.Ellis business’, it was clear JLL intended to dispense with the brand after a ‘period of time’. JLL is currently undergoing an aggressive push into London’s prime residential market, and a spokesperson said of the rebrand: “It’s just a rename to bring it in line with the rest of JLL’s residential estate agency business”. This is despite W.A.Ellis being a high-profile name within London’s prime market. It’s headed up by senior industry figure Lucy Morton, who set up the W.A.Ellis lettings department in 1990. She has also been a president of ARLA and won numerous honours including Estate Agency Leader of the Year at 2011’s Negotiator Awards. She is to remain at the newly unified JLL operation as its…
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