web visits

OnTheMarket claims 10 million visits in three months

OnTheMarket.com (OTM) claims to have attracted 10 million visits since launching three months ago. The agent-owned portal, launched with a view to disrupting the portal business and breaking the ‘duopoloy’ held by Rightmove and Zoopla, says it has achieved 90 million page views since 26th January, supported by a very heavy advertising campaign on national TV, in the press and online. In the first 100 days since it launched, OTM’s TV advert has been aired more than 5,000 times and watched by 44.8 million people. Across print media, more than 100 press adverts have run and our online adverts have generated around 155 million impressions, while their pay-per-click campaign has delivered some 55 million more. During April, OTM says it received 3.5 million visits with an average of 9.31 pages viewed and an average of 6.5 minutes spent on the site by each user. It says the traffic information was generated by Google Analytics. The latest website traffic data claims from OTM contradict Zoopla Property Group, which has issued a number of press releases in recent weeks claiming that the volume of visitors to OTM has been in decline, and that agents listing their properties on the website are not…

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