Scheme is for all homes for sale under £600,000 and will run until the end of the year and be limited to £3.9 billion.

The No.2 property portal reveals new font, design, My Home landing pages for property owners and changes to its property detail pages all in one go.

Much debated among estate agents, Callwell's analysis of 500,000 inbound leads may not go down well in some portal board rooms.

Former Zoopla chief has spearheaded latest investment round for Thirdfort, which hopes to make AML and KYC onboarding easier.

Announcement comes just six months after it committed to Boomin and two years since it re-joined Zoopla after leaving for OTM.

Property portal has added more than 2,400 estate agency branches since lockdown began in March 2020, taking branch numbers to three-year high.

The portal bought a 20% share in the firm 15 months ago but has now decided to go the whole hog and own the firm outright.

Industry's marmite figure Michael Bruce says only his platform has the financial and marketing muscle to prise consumer away from Rightmove.