Zoopla has hired a former taxi-app boss to head up its marketing effort.
Gary Bramall, who before joining Zoopla worked in a similar role at cab hailing smartphone apps Hailo and mytaxi for four years, has a heavyweight tech career behind him.
This includes being a board member at Danish personal finance start-up Lunar Bank as well as spells at Microsoft, Skype, Apple and Orange.
Bramall will have a long to-do list. Zoopla’s parent company ZPG’s new owner, US private equity firm Silver Lake Partners, is expecting great things of the company after paying £2.2 billion in July.
His arrival at Zoopla would suggest an overhaul of its brand is in the offing; at mytaxi he led a rapid re-brand following the merger with competitor Hailo.
“Buying, selling or renting property are among the biggest decisions we make in our lives,” says Gary. “To work with a data-rich tech-led business which has huge potential to improve and add value to that process for both consumers and estate agents is a marketeer’s dream.
“I want people to understand why Zoopla provides an offering unlike anything out there and to be the destination of choice for consumers and agents.”
Bramall may also be planning to turn ‘Zoopla’ into a byword for house hunting; in Ireland he helped turn ‘to Hailo’ into a commonly used verb.
Charlie Bryant, MD of Zoopla (left) comments: “With a superb track record of success in marketing technology-led brands, Gary will focus our strategy to excel at supporting consumers’ property choices and empowering estate agents to grow their businesses.”